Simon Slater-Thomas, 48, CEO

Slater-Thomas has a gift for spotting and exploiting opportunities in the telecoms market.  He was the first person in the UK to work on GSM whilst at Cellnet (now O2), and was part of the team that introduced SMS.  He joined Mercury one2one (now T-Mobile) before launch where he developed the UK’s first pay-as-you-go service. In 1994 he founded Redstone Communications, which in 1999 was the first company to float on techMARK with a peak market valuation of over £1 billion. 

When not piloting business technologies towards commercial success, Slater Thomas can be found navigating private planes, having gained his private pilot’s license in early 2006

 

Dirmuid Jennings, 48, Commercial Director

Jennings combines senior strategy management expertise with experience of practical implementation of strategy for European telecoms businesses. He has a strong record of achievement both in start-ups and blue-chip organisations.

Jennings was headhunted to join Reality in 2002 from his role as Business Strategy Director at Goldshore Holdings, which provides employee benefit programmes, affinity marketing and call centre services to large organisations.

He was previously Director of International Policy at MediaOne International, the European subsidiary of US West.  Prior to this he held various senior strategic roles at One2One (now T-Mobile).

Jennings holds an MBA from the Cranfield School of Management, where he achieved the prestigious Directors List and is an Associate Member of the Chartered Institute of Marketing.

 

Alan Sawyer, 49, Sales & Marketing Director

Sawyer’s role combines his sales and marketing expertise with his gift for strategic vision, negotiation skills and experience of helping entrepreneurial businesses grow.

Alan was lured to Reality in 2002 from Grapevine Associates Ltd, where he headed the consultancy division, specialising in business development and marketing in the telecoms field.

He previously held roles at Cable and Wireless PLC, firstly at their One 2 One subsidiary and latterly at Global Mobile. In both roles he defined and delivered exceptionally successful business strategies. He joined them from Orange Personal Communications where he was responsible for the recruitment and management of the national and major account sales force and the development of the wholesale strategic plan.